Tune Up Fitness Worldwide
Brand Design Manager
Tune Up Fitness is a wellness company located in Sherman Oaks, California. I began working for Tune Up Fitness in March of 2019, my role on the Tune Up Fitness team as the Brand Design manager includes producing project deliverables such as storyboards, brand guides, wire frames, user flows, marketing campaigns, logos, program key art, illustrations, animations and emails.
In 2022 I spearheaded the development of the new website, this included website wire-framing, page design, build and optimization while managing the team to ensure the website consistently aligned with the brand’s identity and objectives.
In 2023 I helped to initiate the company’s transition from Ontraport to HubSpot, enhancing email design and website marketing strategies, which led to increased email open rates and significant sales growth.
In addition I co-manage video and photography shoots, including hiring models, preparing shot lists, and providing on-set direction. As a manager I have gained the experience of mentoring team members by sharing knowledge, offering guidance and providing constructive feedback; creating a culture of creativity and development.
PRODUCT PHOTOGRAPHY
During my time at Tune Up Fitness I captured product images for upcoming advertising campaigns as well as lifestyle shots for our social media platforms.
By 2021, significant progress had been made on the new website, and I proposed a comprehensive re-shoot of all our products. During this shoot, I worked closely with the photographer encouraging a playful approach with the products, focusing on dynamic movements and innovative stacking using blocks to add creativity to the imagery.
WEBSITE RE-DESIGN
The new website incorporates a video library, subscription features, and an enhanced virtual interactive experience. I took a hands-on role in constructing the website in collaboration with the design team. In my capacity as the design manager, I prioritized the meticulous adherence to brand guidelines during the site’s creation. Our primary focus was on user experience, emphasizing functionality, performance, speed, and a seamless user journey.
To elevate the new site I encouraged a branded video for the home page. To bring this vision to life, I took on the role of coordinating three separate photoshoots. I co-managed the talent, scouted locations and played a hands-on role in coordinating all aspects of the shoots. In fact, you may even spot me in front of the camera for some of the shots.
Print materials I created included different product card inserts that would be included in packaging, how-to guides, event flyers and more.
BLOG ARTWORK
On a monthly basis, we highlighted a new blog post on the website. I was responsible for designing blog covers that incorporated artwork relevant to the blog’s theme. This unique artwork was not only showcased on social media but also included in our monthly newsletter email.
MARKETING
Marketing of new promotions would be featured in the monthly newsletter, email campaigns, as well as through paid social media marketing. These promotions would often feature a discount on a product, a new product being introduced, an upcoming training or event, or the release of a new book.
