2024-Present
Limerick Inc.
Art Direction & Design
Limerick, Inc. is a women-owned company based in Burbank that supports breastfeeding parents through products, workplace lactation programs, and employer partnerships – making breastfeeding more accessible for working moms while helping companies better support their employees.
I began working with Limerick in 2024 as a Brand Designer, partnering closely with the founder to maintain and evolve a cohesive visual identity. My work spans presentations, brochures, postcards, and digital marketing materials, as well as web design for their Salesforce platform – ensuring a polished, professional, and consistent brand presence across both print and digital touchpoints.
2024-Present
Limerick Inc.
Art Direction & Design
Limerick, Inc. is a women-owned company based in Burbank that supports breastfeeding parents through products, workplace lactation programs, and employer partnerships – making breastfeeding more accessible for working moms while helping companies better support their employees.
I began working with Limerick in 2024 as a Brand Designer, partnering closely with the founder to maintain and evolve a cohesive visual identity. My work spans presentations, brochures, postcards, and digital marketing materials, as well as web design for their Salesforce platform – ensuring a polished, professional, and consistent brand presence across both print and digital touchpoints.
Mobile App Design
In my role, I had the opportunity to oversee the end-to-end production of the Limerick mobile app, guiding the creative direction to ensure that brand consistency was upheld throughout every phase of development. This involved collaborating closely with cross-functional teams, reviewing design iterations, and making strategic decisions around visual elements.
Salesforce Webpage Design
I led the design of the new member portal website within Salesforce, developing the full wireframe system and visual direction that shaped the platform’s user experience. Throughout the process, I worked closely with the Salesforce team to ensure seamless implementation, providing guidance and design clarity at every stage. Our collaboration helped translate my wireframes into a cohesive, intuitive interface that delivered the smoothest and most user-friendly experience possible.
