ABOUT ME

Christine O’Rourke is a Los Angeles–based Creative Director and brand strategist with over ten years of experience shaping visual identity across digital, print, and marketing. Her background spans fashion, eCommerce, and wellness, where she blends strategy and storytelling to build cohesive, high-impact brands.

She currently serves as Creative Director at Tune Up Fitness, where she has led the development of a redesigned website, directed photo and video productions, and guided brand evolution across marketing channels – contributing to increased profitability and brand recognition.

Christine’s approach to design goes beyond aesthetics. She partners closely with teams to translate business objectives into compelling visual systems, bringing together branding, web design, photography, video, and creative direction to deliver meaningful, results-driven work.