2021-2022
ROLL INTO HIIT
Brand Designer
As the designer for the Roll into HIIT Video Program, created by Dr. Jen Fabroni, I helped to curate a complete visual brand identity. This included a logo, branding, video titles, intro cards, an interest list page, landing page, product and a assortment of social media marketing graphics. I worked closely with Jen and her partner Jill throughout the project and continue to produce social media assets for them to help market the program which has become a huge success.
2021-2022
ROLL INTO HIIT
Brand Designer
As the designer for the Roll into HIIT Video Program, created by Dr. Jen Fabroni, I helped to curate a complete visual brand identity. This included a logo, branding, video titles, intro cards, an interest list page, landing page, product and a assortment of social media marketing graphics. I worked closely with Jen and her partner Jill throughout the project and continue to produce social media assets for them to help market the program which has become a huge success.
Exploratory Phase
During the logo development and brand exploration phase I explored a variety of different looks and colors. Utilizing the existing brand guides from Jill’s company and Jen’s company I worked to mesh the two brands together to seamlessly create a dynamic logo that would encompass their duality.
Web Design + Marketing
I designed an interest list sign-up page to capture emails from potential customers. Once the program launched, the fully designed landing page went live and I executed targeted email campaigns, introducing the new program and offering exclusive discounts to early buyers.
To generate interest, short clips from the video program were repurposed and resized for social media and YouTube. These teasers gave potential buyers a preview of the program’s content and what they would receive upon purchase.
